{"title":"Matcha 抹茶","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMatcha, translating to \"fine powdered tea,\" is a Japanese specialty. A labor of love, matcha requires its leaves to be shade-grown, its pluckings to be de-stemmed and de-veined, and its \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003etencha \u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003eto be finely ground into ultrafine silkiness. Though formerly associated with \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003echanoyu, \u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003ethe Japanese tea ceremony, it has become a favorite of the West for its purported health benefits. We pride ourselves on offering exceptional matcha for not only lattes and smoothies for casual drinking, but selections for \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003eusucha\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e and \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003ekoicha \u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003ethat reflect an artisanal heritage that has been practiced for centuries. \u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"house-matcha","title":"Kodemari Matcha","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eCascading orbs of white flowers, brilliantly contrasted against a blue sky—an image that calls to mind the most essential elements of the tea ceremony. This is Kodemari, our house matcha. It’s made for whisking, mixing, shaking, baking and whatever you can dream of doing. Kodemari was expertly blended by the Yamaguchi family in Yame—some of the most respected and decorated producers in the archipelago. With matcha, tea plants are shaded to instill amino acids, chlorophyll and umami taste. Both the finishing bake and milling processes are closely guarded secrets of the Yamaguchi family. This matcha is great for blending, but also delicious enjoyed on its own.\u003c\/span\u003e\u003c\/p\u003e","brand":"Tier 1","offers":[{"title":"50g Retail Package","offer_id":43113571680479,"sku":"kodem_match_tier1_00050","price":55.0,"currency_code":"USD","in_stock":false},{"title":"100g","offer_id":43123211993311,"sku":"kodem_match_tier1_00100","price":100.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0113\/8897\/7216\/files\/KODEMARI7650.jpg?v=1706301630"},{"product_id":"mr-kobayashis-kakuun-matcha","title":"Mr. Kobayashi's Kakuun Ceremonial Matcha","description":"\u003cp\u003e\u003cspan\u003eThe volcanic soil and river-rich region of Uji makes its topography, and particularly its matcha, a cultural titan: the birthplace of \u003c\/span\u003e\u003ci\u003eoishita saibai,\u003c\/i\u003e\u003cspan\u003e or covering tea bushes in shade, has made its pine-green, amino acid-laden leaves a benchmark in Japanese tea production and history. Kobayashi san, a lauded level ten tea master and Kyoto native, embodies the region’s tea traditions of past and present perfectly. Impeccably smooth, lusciously creamy, and expertly balanced between sweet and savory, Kakuun is a matcha supreme and an experience divine. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Tier 4","offers":[{"title":"40g tin","offer_id":43113572139231,"sku":"kobam_match_tier4_00040","price":95.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0113\/8897\/7216\/files\/MRKOBAYASHIKAKUUN7652.jpg?v=1706301903"},{"product_id":"yame-no-hana","title":"Yame No Hana","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIf the Yamaguchi’s Kodemari is the standard we wish to see for present-day American matcha culture, Yame no Hana is our wish for its near future. A stonemilled ceremonial matcha suitable for sipping and contemplating neat, Yame no Hana is a shining example of the blending mastery of Shinya Yamaguchi. Shinya san is the youngest person to ever receive the pinnacle 10-dan certification in tea blending and appraisal in Japan. Plants are shaded for 3-4 weeks, dehydrated and deveined, blended, and then stonemilled into a floral, resplendent matcha.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e","brand":"Tier 2","offers":[{"title":"50g","offer_id":47540545650911,"sku":"yamen_match_tier2_00050","price":73.0,"currency_code":"USD","in_stock":false},{"title":"100g","offer_id":44543964217567,"sku":"yamen_match_tier2_00100","price":131.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0113\/8897\/7216\/files\/YameMatcha5847.jpg?v=1699466288"},{"product_id":"then-and-now-ceremonial-matcha-今昔-1","title":"Then And Now Ceremonial Matcha 今昔","description":"\u003cp\u003e\u003cspan\u003eIn an inconstant world, continuity is unlikely. But for some, including\u003cstrong\u003e Grand Master Kobayashi\u003c\/strong\u003e, whose family has been producing tea in Uji since 1827 by thousand-year-old traditional methods, we are offered a living glimpse into the past. Kobayashi named this \u003cspan class=\"il\"\u003ematcha\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e combining the characters for \"the present\" and \"a long time ago\". Mouthwatering umami and crisp floral sweetness make this great for all-occasion sipping: in milk, neat, or in bubbles. \u003c\/span\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Tier 1","offers":[{"title":"50g Retail Package","offer_id":46709810626783,"sku":"tncer_match_tier1_00050","price":55.0,"currency_code":"USD","in_stock":false},{"title":"100g","offer_id":46709816197343,"sku":"tncer_match_tier1_00100","price":100.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0113\/8897\/7216\/files\/THENANDNOW-9214_WW.jpg?v=1737663653"},{"product_id":"gekkou-matcha","title":"Gekkou Matcha","description":"Visit the Nishide's headquarters and you will find three generations--not in spirit, not in legacy--working side by side. The family's melding of expertise in craft and sincerity in ethos is a coupling that is rarely found stronger, even in Uji. Shade grown for four weeks in Okunoyama, the soft blue-green tencha leaves of Gekkou (Moonlight) are entirely stone milled in house. In the matcha boom, milling has become a choke point, especially for producers without mills--and true stone milling, with its slow output, is rarer than ever, but the Nishide family remains authentically undaunted, turning their shade-grown blend into a silky, redolent and luminous matcha with dreamy undercurrents.","brand":"Tier 1","offers":[{"title":"50g Retail Package","offer_id":47178063872223,"sku":"gekkou_match_tier2_50g","price":74.0,"currency_code":"USD","in_stock":true},{"title":"100g","offer_id":47178063904991,"sku":"gekkou_match_tier2_100g","price":131.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0113\/8897\/7216\/files\/GekkouMatcha_2Large.jpg?v=1753725586"},{"product_id":"mine-no-shiro","title":"Mine No Shiro","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe Nishide family has cultivated and milled matcha in Uji for three generations, maintaining complete oversight from garden to milling. \u003c\/span\u003e\u003cem\u003eMine no Shiro\u003c\/em\u003e\u003cspan\u003e is shaded for four weeks in the Okunoyama microregion, where fertile soils and river mist produce tencha leaves with high amino acid content and vivid green color. The Nishides finish the tea entirely in-house on traditional granite mills, ensuring freshness and precision. \u003c\/span\u003e\u003cem\u003eMine no Shiro\u003c\/em\u003e\u003cspan\u003e straddles the line between everyday and craft; it's eminently drinkable: lighter and delicate, emphasizing clarity and umami over depth and density. The result is a clean, balanced matcha.\u003c\/span\u003e\u003c\/p\u003e","brand":"Tier 1","offers":[{"title":"50g Retail Package","offer_id":47452505047263,"sku":"mine_match_tier2_00050","price":74.0,"currency_code":"USD","in_stock":false},{"title":"100g","offer_id":47452505080031,"sku":"mine_match_tier2_00100","price":131.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0113\/8897\/7216\/files\/MineNoShiro.jpg?v=1759505867"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0113\/8897\/7216\/collections\/matcha_collection.webp?v=1654290998","url":"https:\/\/spirittea.mom\/collections\/matcha.oembed","provider":"Spirit Tea ","version":"1.0","type":"link"}