{"title":"10 Years: Begin Again","description":"\u003cp\u003e\u003cspan\u003eFor whatever reason, things come in tens. Cycles are no exception. Though we passed the decade mark this summer, we decided to wait to celebrate. If you don't stop and look around once in a while, the moment blows right by you. Or worse, you find yourself perpetually staring down, freaking out about a distant goal, with no consolations except sweat and anxiety. Then when you get near, it's all too easy to move the goal posts--setting them further downfield--so that you never arrive. Certainly, the founders of Spirit hardly recognize our own lives ten years on--and that's a good thing.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"koushun-black","title":"Koushun Black","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMichio Hanamizu was a businessman in Tokyo when he met his wife: the daughter of a tea producer and smallholder of a 70-year-old farm in Ibaraki. His father-in-law was set to retire and sell the land, until Hanamizu quit his job and offered to take over. Initially data-driven in his production methods, Hanamizu converted to “making tea with the five senses” after visits to black tea producers in China and Taiwan. Hot summers, cold winters and the fertile soil between the Kinu and Tone rivers, nurture Sashima.\u003c\/span\u003e","brand":"Tier 3","offers":[{"title":"50g Retail Package","offer_id":44364626100447,"sku":"koush-black_black_tier3_50","price":32.0,"currency_code":"USD","in_stock":true},{"title":"250g","offer_id":44364626133215,"sku":"koush-black_black_tier3_250","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0113\/8897\/7216\/files\/KOUSHUN-BLACK-0118_WW.jpg?v=1695066788"},{"product_id":"la-kouju","title":"La Kouju","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003eThis single variety ‘Kouju’ comes from native seedlings in the Hon Yama region of Shizuoka. La Kouju is an experimental process wherein ‘Kouju’ leaves incubate in a blended mixture of their fellow leaves. Mr. Yamanashi uses this patented method to organically inspire the aromas of the variety. He selects\u003cspan\u003e \u003c\/span\u003e\u003cem\u003ekamairicha\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e(pan-fired) process as the base material because the low cooking temperatures preserve the innate enzymatic properties of the leaf better than the heat of traditional\u003cspan\u003e \u003c\/span\u003e\u003cem\u003esassei\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003e(steamed tea). Batches are placed into an incubator and left to ferment, creating sweet and intricate flavor.\u003c\/div\u003e","brand":"Tier 3","offers":[{"title":"50g Retail Package","offer_id":44447617089759,"sku":"lakou_green_tier3_50","price":32.0,"currency_code":"USD","in_stock":true},{"title":"250g","offer_id":44447617122527,"sku":"lakou_green_tier3_250","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0113\/8897\/7216\/files\/LaKouju5837.jpg?v=1699470055"},{"product_id":"mine-no-shiro","title":"Mine No Shiro","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe Nishide family has cultivated and milled matcha in Uji for three generations, maintaining complete oversight from garden to milling. \u003c\/span\u003e\u003cem\u003eMine no Shiro\u003c\/em\u003e\u003cspan\u003e is shaded for four weeks in the Okunoyama microregion, where fertile soils and river mist produce tencha leaves with high amino acid content and vivid green color. The Nishides finish the tea entirely in-house on traditional granite mills, ensuring freshness and precision. \u003c\/span\u003e\u003cem\u003eMine no Shiro\u003c\/em\u003e\u003cspan\u003e straddles the line between everyday and craft; it's eminently drinkable: lighter and delicate, emphasizing clarity and umami over depth and density. The result is a clean, balanced matcha.\u003c\/span\u003e\u003c\/p\u003e","brand":"Tier 1","offers":[{"title":"50g Retail Package","offer_id":47452505047263,"sku":"mine_match_tier2_00050","price":74.0,"currency_code":"USD","in_stock":false},{"title":"100g","offer_id":47452505080031,"sku":"mine_match_tier2_00100","price":131.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0113\/8897\/7216\/files\/MineNoShiro.jpg?v=1759505867"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0113\/8897\/7216\/collections\/B542BC60-517E-418F-B45E-01F9403B3719.png?v=1759545175","url":"https:\/\/spirittea.mom\/collections\/10-years-begin-again.oembed","provider":"Spirit Tea ","version":"1.0","type":"link"}